I have led a UX redesign program that has helped the world second largest social site, with over 250M+ users, increase user interaction by over 9% and their social commerce conversion by 14%. In my experience, the single biggest contributing factor to new product ROI has been user engagement. And great user experience trumps features and functions in influencing this KPI.
Product Unit Manager, Microsoft
We go to great lengths in defining personas and designing around end user use cases while executing usability testing. We call this user centered design and it is this philosophy of ours that helps us in delivering user experiences that win Webby awards for our customers. After the product is shipped, we ensure that end users are trained and supported during the on boarding process through online and personal tutorials.
We help e-commerce and online businesses increase user engagement through user centered design. We enable some of the leading consumer brands engage with over 110 million digital users daily through our user centered design.
- NDTV
- SchoolNet
- Houghton Mifflin Harcourt
- Zynga
- Microsoft
