I work with product and marketing teams to ensure that launches go as planned. I help integrate content, search traffic, sentiments and convert these to traffic and leads across physical and digital events, organic and inorganic search and beyond.
Microsoft Windows Phone
The challenge was to generate buzz for Windows Phone at Microsoft's internal sales and marketing conference. We created and executed an end-to-end campaign that combined word-of-mouth viral marketing, event signage, Microsoft Tagging, geo-tagging, and relevant content to generate an engaging and social attendee experience. We managed to create a huge buzz and delivered over 4000 messages.
Microsoft Workplace Summit
Microsoft wanted to launch and train 800 employees around the world on their new communication portal. Our inventive virtual solution, provided a way to reach out to a large majority of the virtual audiences and give a real-life feel to their virtual presence. The result was a "#hashtag trending" success with the portal as the top trending topic at the event.
Faster time to market
We deliver solutions and frameworks that we abstract from our past experience to drive reusability, assemble them to fit individual needs and in the process, save our customers over 30% on the application development cost.
Fortune 1000 Clientele
Our solutions reside on the desktops of information workers of some of the leading Fortune 1000 companies across segments like financial services, healthcare and education. Your business users will love our solutions.
We build the right strategies while creating a digital persona. We take your brand vision, identity and brand experience and appropriate them for the digital world.
We understand that opportunities for the brand are both tactical and strategic in nature. We bring in our years of experience in the digital world and our deep understanding of the brand to ensure that you get to leverage every opportunity.
If your window of opportunity is extremely short, you can leverage our launch and technology templates to get to market in the shortest possible time. And, if maintaining your digital persona is constrained by lack of resources, we can bring in the right minds to sustain the strategies and conversations.
Our promise is that we ensure that your enterprise is attracting the right audience and converting them into passionate brand advocates.
