Marketing Analytics
Share briefcase Windows_azure_development
Vivek Kumar
Analytics Ace
Quant jock. Coder. Hacker.
Windows_azure_development
Talk to me
Which half are you still wasting?
Digital Marketing budgets have increased by 2 folds in the last 3 years. The complexity of managing and optimizing this spend has gone up twice as much. I help marketing teams deal with this complexity across channels, tools and media on a daily, hourly and per-click basis. I specialize in digital marketing insight development by integrating marketing data across all channels and optimzing results. My insights and analytics help CMOs of leading brands figure out the sub optimal marketing channels and optimize campaigns for higher ROI.
market-analytics-digital-marketing
Windows_azure_development
Customer Successes
Differentiators
Approach

Universal Studios

In order to measure success and optimize media spend, Universal Studios required a comprehensive business intelligence dashboard that captured performance trends in real-time. With Aditi’s solution, Universal Studios can now gather rich insights and tailor marketing activities and channels to ensure repeatable success.

The History Channel

The History Channel relied heavily on manual reporting to monitor media performance. Data-entry errors resulted in large scale operational and strategic inefficiencies, with key decision makers having to collate and validate data from multiple sources. Lack of social media tools to gauge audience responses resulted in a significant gap between stimulus and strategic execution. With Aditi’s solution, History Channel can now gather rich viewer insights and tailor ad-slots to ensure program-level success. 

Faster Time-to-Market

We deliver solutions and frameworks that we abstract from our past experience to drive reusability, assemble to fit individual needs and in the process, save our customers over 30% on the application development cost.

Strong Microsoft Relationship

Our close relationship with Microsoft’s product teams, architects and sales organization ensures our clients get the best possible insight into product releases, product roadmaps and alignment with various Microsoft field sales teams.

Fortune 1000 Clientele

Our solutions reside on desktops of information workers of some of the leading Fortune 1000 companies across segments like financial services, healthcare and education. Your business users will love our solutions.


Marketing is becoming more and more measurable everyday. Measurement methods for traditional media as well, are evolving everyday.  This presents marketers with a fog of data.

We help marketing teams separate the information from noise. Whether it's the right set of sources or points of measurement or the new social media, we can help set the right targets and ensure accurate measurements. More importantly, we help turn the information into actionable insights for quicker decision making and course corrections.

Our experience in technology and marketing enables us to deliver real solutions that increase integrated marketing efficiency and return on investment. Creating real results out of real marketing investments.

Aditi Technologies
The #1 Innovator on Emerging Technologies.
Blog: Introducing Litehouse
Windows_azure_development
So, what exactly is Litehouse? And what exactly is the logo all about? 
Windows_azure_development
Vivek Kumar
Analytics Ace
Quant jock. Coder. Hacker.
Thank you for your interest.
Windows_azure_development
I will get back to you within 48 hours.
* * * *
Windows_azure_development
Windows_azure_development
General enquiry
Windows_azure_development
Thank you for your interest. We look forward to talking to you.
* * * *
Windows_azure_development
Windows_azure_development
Resource enquiry
Windows_azure_development
Thank you for your interest.
* * *
Windows_azure_development
Windows_azure_development
Get a head start on time-to-market with us. Select your preferred engagement.
Windows_azure_development
Windows_azure_development
Windows_azure_development
ENGAGEMENT ENQUIRY
Windows_azure_development
Thank you for your interest. We look forward to talking to you.
* * * *
Windows_azure_development
Windows_azure_development
My briefcase
Send briefcase to
Windows_azure_development
* * *
Windows_azure_development
Windows_azure_development

Implement Cloud Strategically
Build Massive Multiplayer Teams
Accelerate Time-to-Market
Scale with Top Percentile Technology Talent
Increase User Engagement
Multi-Channel Engagement with Consumers
Broaden Market Reach
Increase Return on Technology Investment
Drive Operational Performance Improvement
Achieve Predictable Quality by Predictable date
Innovation Prototypes
Innovation Engineering
Global Co-Engineering
Catalogued Service Factory
Revenue-Sharing GTM
Microsoft 360
Cloud First Strategy
Passion for Development
Consumer Insight and User Experience
IP-Led Services
Predictable Date, Predictable Outcome
Emerging Technology Ecosystem
Overview
Management
Clients
Recognition
Alliances
News and Events
Contact
Whitepapers
Brochures
Blog feed
Videos