IT Operations for Marketing
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Jasbinder Singh
Delivery head, Digital
Web development guru
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Shortest path from sentiment analysis to CRM.
Technology has changed the conversation around marketing. Every campaign I have worked on had deep technology dependencies for successful execution. And I am certain that the the next generation of CMOs is more likely to spend more time with the IT team than the creative agency.
I help CMOs bridge the gap to CIOs organization. Through integrated content and data, I help the 2 teams stay agile and focused on a single version of truth. I also help marketing teams implement and integrate CRM, CMS, marketing automation tools, mobile apps and listening platforms to leverage the technology driven marketing innovations.
Access & mash-up data from any source &achieve real time insights with #PowerPivot, #SQL2012: #MSBI
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Customer Successes
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Microsoft Azure Launch

Microsoft wanted to have a panaromic view as well as measure their Windows Azure launch. Aditi designed and deployed a global marketing analytics dashboard. The dashboard was based on Microsoft's SQL Server and provided with Aditi's solution. The dashboard provided market analysis, field execution analysis and pipeline analysis for all core markets.

OkiGolf.com

OkiGolf.com wanted their website to provide a richer, unified experience and build a strong, brand-loyal golf community. Using customized web components and sharepoint 2010 as the platform, Aditi's designers incorporated collaboration features such as profile creation, wall updates, buddy invites, rounds tracking, handicap score posting and tee time bookings. The revamped website impressed customers, increased brand loyalty and also set the platform for tracking the behavioral trends of OkiGolf.com members.

Fortune 1000 Clientele:

Our solutions reside on desktops of information workers of some of the leading Fortune 1000 companies across segments like financial services, healthcare and education. Your business users will love our solutions.

Microsoft Awards:

We were chosen by Microsoft as partner of the year for Excellence and Satisfaction. Our clients and Microsoft entrust us with over 190 key accounts for architecture design sessions and Proof of Concepts and recognized us as amongst top 40 National system integrators.

Microsoft Platforms:

We build exclusively on Microsoft technology product stack. For the past 17 years we have grown and thrived by focusing on understanding a single platform and working closely with Microsoft.

We understand that every marketer is dependent on his or her IT team to execute and track a major part of his marketing plan. We can help you achieve the needed synergy with your IT team.

We do this in two simple steps

-Work with you and your agencies to understand your marketing programs

-Create marketing IT program management with the CIO

If need be, we can do an Agile development of the various IT requirements for execution.

We bring in a unique mix of a marketing agency and a technology company. And we specialize in speed of execution coupled with consistency of data and message.

Aditi Technologies
The #1 Innovator on Emerging Technologies.
Blog: Introducing Litehouse
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So, what exactly is Litehouse? And what exactly is the logo all about? 
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Jasbinder Singh
Delivery head, Digital
Web development guru
Thank you for your interest.
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I will get back to you within 48 hours.
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