Microsoft SQL, SSIS and SSAS custom solution development

Analytics

Share briefcase Save to briefcase Windows_azure_development

Joseph S Raj

Principal Architect, BI

Statistics and modelling ace.

Talk to me

Ready to bet 1 million $ on gut feel?

I enable customers to take high impact decisions based more on rigor and less on gut. My passion lies in analytics solutions that leverage statistics, analysis and predictive modeling.

My analytics team has helped the CMO of a leading media company back 700 million dollars in advertising spend based on real-time, predictive insights. We helped them implement a self-service analytics platform which enables insights from every corner of the org.

"My favourite tools of the trade : SSIS, SQL server, CPLEX, SPSS and SAS."

Business_Intelligence_analytics-microsoft-bi-sql-development

Customer Successes

Differentiators

Approach

Universal Studios

The team created a CMO dashboard with in-built intelligence to collate demographic, geo-specific and channel specific analytics. Enabling the client to manage advertising and marketing spends for movie releases across all markets.

History Channel

For the History Channel, we created a Digital Media Spend Management dashboard to collate, analyze and act on ROI and media effectiveness for all of their marketing data and digital footprint.

ETLEasy

We developed ETLEasy, a one touch ETL framework that gets your data business ready 60% faster. One fifth of Fortune 50 companies in Insurance, Retail, Healthcare, Media and Investment Banking rely on ETLEasy to manage their complex data in real time.

Statistical Modelling

From advanced statistical capabilities to large data mining technologies, Aditi is constantly researching, and developing analytics innovation to help customers solve complex business problems.

Solutions Focused on Business Needs

We offer services across the entire chain of analytics - data integration, reporting, dashboard development, building statistical models and drawing scenarios that help our clients take an informed decision.

Our solutions are simple to comprehend, adopt and act. We simplify by narrating the rigor of statistics using the language of business. To ensure our recommendations are actionable, our engagements are led by practice leaders who are battle-scarred veterans and have had operational responsibilities in their past career. Our solutions are based on rigor – using valid scientific methods and relevance – focusing on the needs of the business.

Our focus areas:
• Marketing Analytics
• CRM Analytics
• Data Integration, Reporting and Dashboard

Drive Operational Performance Improvement